News & Activities

Augsburg, Germany (Sept 27, 2010) – Custom Technology (CTC) today announced the launch of the MVC Beta programme for their CINEMA CRAFT® HD encoder, unveiled during IBC 2010 Exhibition held recently in Amsterdam. Referred to simply as “CC-3De”, it represents yet another highly innovative product bearing the CINEMA CRAFT® trademark; best known for being stable, easy to use, accurate and above all - incredibly fast.

All of the features available in their AVC/H.264 encoder, combined with toolsets specifically tailored for efficient MVC processing are accessible in CC-3De through a fully functional GUI (Graphical User Interface). Its File Property, Bit-budgeting, Encoder Presets, Filters, Quantization settings, plus an array of Quality Control functions, provide Compression Engineers the means to achieve the high picture quality demanded by today’s educated consumer.

“CC-3De encodes dual Stereoscopic streams in real-time”, explained Miguel Clarke, of CTC European distribution partners Silicon Philosophies. “It supports the various frame rates and aspect ratios unique to MVC, but most important, generates files which are 3D-Spec compliant and compatible with the professional authoring tools currently in use”. Clarke further elaborated that, “It’s the only product available that can efficiently process the slew of 3D movies scheduled for Blu-ray release by the end of this year”.

Though they found its GUI quite intuitive, some visitors expressed doubt about the application’s speed. Clarke’s ensuing demonstration removed this doubt and confirmed CC-3De’s ability to maximize available CPU resources, as the basis for its unprecedented performance.


During its 4-year existence, the CINEMA CRAFT® HD encoder has satisfied the most stringent encoding requirements of Authoring and Post Production houses. It out-performs all AVC/MVC encoding products and guarantees elementary streams (ES) that are 100% Blu-ray compliant; verifiable though BD/MVC Analyzers & Verifiers and compatible with Authoring applications, Muxing engines and Blu-rayplayers. 

Participation in CINEMA CRAFT’s MVC Beta Program can be organized through regional representatives.

About Custom Technology Corporation

Custom Technology (Japan) are manufacturers of Cinema Craft® HD, Xtream, SP2 and MP encoders, plus reneat +RSTs film restoration product; known and utilized by Compression Engineers from leading Post Production houses to achieve unmatched quality MPEG2, H.264/AVC results. CTC products are famous for their accuracy, pristine picture quality and considered the fastest, most stable and efficient available for Standard and High Definition encoding for DVD, Blu-ray disc and BDLive. (

About Silicon Philosophies
Silicon Philosophies (Germany) are exclusive European and Scandinavian Distributors for CINEMA CRAFT® HD and 3D encoders, providing sales and technical support to CCX customers. As System Integrators they also provide specialized hardware, software and support services geared towards Video Post Production, Broadcast and Internet delivery.