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For the past two decades Cinema Craft© has grown to become the reference encoders selected by leading video post-production studios worldwide. Best known for quality, ease of use and faster than real-time speed, they are much sought after for achieving pristine results and on-time delivery. The majority of DVD and Blu-ray titles released by Hollywood studios such as Disney, Buena Vista, Pixar, DreamWorks, FOX, Paramount, Criterion, Warner Bros. and SONY Pictures, as well as Toei Labo, Constantin Film and many Bollywood studios all have one thing in common – Cinema Craft’s quality. Following Intel’s recent product announcement at IBC 2015 ….. all this is about to change!!

AMBRA – “Prism of Life", visuals by Gogol Lobmayr 

Following Silicon Philosophies’ 2011 acquisition of the Cinema Craft© trademark, the new owners broadened the product’s user-base by entering into a development partnership with Dutch creative software company Assimilate. Their integration of the H.264 encoding engine into Scratch color-grading application helped Cinema Craft gain popularity and acceptance amongst this young and talented video community. Silicon Philosophies went even further by adding features which made the product compatible with commonly used input formats to improve usability and efficiency.

Similar collaboration during the past year with engineering partners Ittiam Systems resulted in Cinema Craft Ultra™ - a series of breakthrough products based on Ittiam’s proprietary i265 technology and the recently announced Intel® Visual Compute Accelerator (VCA), poised not merely to improve but revolutionize video post-production workflows.

Silicon Philosophies’ newest product-line Cinema Craft Ultra™ optimizes HEVC/H.265 computation, while delivering High Dynamic Range (HDR) REC.2020 support, film grain retention, multi-pass encoding and segment re-encoding. Most significant is its adaptive bitrate (ABR) feature which enables 35x selections of bitrates and resolutions to be generated in parallel from a single input source. These would be lengthy processes were it not for VCA’s acceleration capability which delivers 4K HEVC processing currently at 60fps (frames-per-second). Performance can be improved exponentially by scaling multiple VCA cards!

“We congratulate Intel on their foresight in recognizing and addressing the needs of the video processing community. Similarly, we commend Ittiam’s ingenuity to have developed cutting-edge technology based on VCA architecture, in such a short time frame”, stated Silicon’s CEO, Miguel Clarke. “When combined with High-performance computing (HPC) hardware, VCA will revolutionize not only broadcast, but communications on a whole”, Clarke predicts.

About Silicon: Silicon Philosophies (formerly Front Porch Video) engineered the world’s first MPEG2 encoder for Toshiba and Warner Bros in 1996. They provide customized hardware, software and workflow solutions geared towards video post-production, broadcast, internet, aviation and deployed in several automated DVD, Dolby AC3, media archiving, video streaming and noise filtering applications.

About Ittiam: Ittiam Systems is a global technology company with deep R&D driven solutions for media creation, management and consumption, providing advanced media codecs, software development platforms, systems and workflows for embedded and online applications. Its solutions are at the heart of tens of millions of lifestyle products that drive mobility, content access, networking and sharing.


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For further information please contact: Silicon Philosophies - (CEO) Miguel Clarke
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